5 Keys to Successful Connection Building for Female Founders who want to get more visible 

Does the thought of networking bring you out in a hot sweat, or are you one of the few people I’ve met who have always loved it? The good news is that the choice of these sorts of events is growing, and there is now something for everyone. Last year, when I moved back to the UK, I craved connection and the only way to do this was networking. So I put on my big girl pants, signed up to a few events and now have tried all sorts of networking events in Manchester and the South Manchester area.

Events like co-working sessions can be great, allowing for informal chats without the dreaded elevator pitch, although you'll still need one. Ultimately, in-person events can build connections more quickly and be more powerful when you’re trying to get your business out there and be seen by a wider audience.

So today, I'm sharing my five successful networking strategies, not all of which will be immediately obvious - (I hope!) There have been lots of written about networking but this advice is from me - a real-life female founder who has made networking part of my business growth strategy. Believe it or not, I now look forward to networking.

In the world of business, networking is an age-old practice that has evolved into a powerful tool for building connections, promoting brand awareness, and increasing visibility. For female founders, networking can be particularly impactful, providing opportunities to establish a presence, share ideas, and collaborate with like-minded individuals. However, the secret to successful networking isn't about aggressively selling your services; it's about genuinely building relationships.

Here are five keys to unlock the potential of networking for female founders:

1. Appear with Confidence

Before you even dive into networking, it's essential to show up confidently. This might sound simple, but it's an often underestimated aspect of successful networking. Feeling comfortable at networking events can be challenging for many. However, by projecting confidence and authenticity, you'll make a more significant impact on those you meet. One of the easiest ways to do this is simply by wearing some of your favourite clothes! It can be game-changing. Also leave plenty of time to get there - I hate being late anyway, but always feel on a back-foot if I arrive just before it starts. Some of the best conversations are as you grab your coffee. 

2. Make It Easy to Connect

A well-prepared digital business card is a fantastic tool. It's a cost-effective way to help potential connections remember and reach out to you. This approach saves time and enhances the quality of your interactions, ensuring you make a memorable impression. I often just ask for their handle or way to reach out and take down on my phone whilst there. 

3. Focus on Others

Networking isn't just about what you can gain – it's also about what you can give. To create meaningful connections, focus your conversations on the person you're meeting. Let them drive the discussion, ask questions, and show genuine interest in their goals and challenges. This approach makes you a more engaging and memorable networking partner. You want to stand out. The next time they have a problem that you can solve, it will be you above anyone else who springs to mind. 

4. Explore Multiple Avenues

Don't put all your networking efforts into one basket. It's improbable that you'll strike gold at your very first event. It has to feel right for you, so try a few before you commit to anything regularly. The key is to diversify your networking opportunities. Also networking events can be a bit hit and miss depending on who is there on the day, so unless it is terrible, give every event at least 2 visits before you decide. If you're aiming to increase brand awareness, aim for a minimum of one networking event per month. Face-to-face meetings are powerful, so if you can, consider going bi-weekly to broaden your network. This strategy is tried and tested.

5. Master the Art of Follow-Up

The real secret to successful networking is in the follow-up. After a networking event, don't let your connections fade into the background. Leave a personalized voice note on social media or messenger if possible. Craft a sincere message that shows your appreciation for the connection. Remember this still isn't about selling, it’s just about making new "friends" really.  Successful marketing isn't just about what you offer; it's about the emotions and feelings you evoke. By making a personal and lasting impression, you become the one they remember amidst a sea of potential connections.

Top Tip: Remember that while it's often more comfortable to go to these events with someone else, you might be limiting your chances of making the right connections. Even if you do bring a friend for moral support, try to split up and meet new people. After all, building your personal brand awareness and making connections is the main objective.

Exclusive Blog Bonus: Local Gems for the Manchester Area 

To kickstart your networking journey, here are a few tried-and-tested local events and groups I recommend for those in the Manchester area. 

The Passion and Purpose Group - a group of amazing women. More intimate networking as only 12 people per event in Manchester, Leeds and London. Multiple dates per month and you even get photos you can use for your marketing! £55 per month if you want to commit to monthly but there are other payment options. Read more on why I think every city needs a community like The Passion and Purpose Group here.

Litsa's Co-Working Sprint - this is an informal and friendly group. Also limited to 15 hosted in a private space at the gorgeous West Beverly Cafe in Altrincham. The bonus of this is that there is networking but it also includes 45 minutes of focused work with accountability. Email  @Unscramble Me to find out more.

Northern Affinity - All over the North - they have all kinds of events from learning and connection to traditional co-working. I love the Manchester ones. You can ‘Pay as you Go’ or become a member if you are going to use it a lot. There’s some new formats that I really want to try so I’ll keep you posted. You’ll find both men and women here. 

Knutsford Women in Business - I have only been to this for the first time recently. Attendees tend to be pretty local but a great mix of female founders and although a bigger group, you are divided up and can get to know people in those groups. Also includes a guest speaker. 

I’ve also got a few new ones that I have heard good things about which I’ll let you know about when I can get to them. One is Leading Ladies in Business and there are also some fun evening events at Pro Manchester coming up.

It is hard to write an exhaustive list but thought I would share my findings. To keep up to date with my favourite networking opportunities, follow me on Instagram where I regularly share where I network.  

In conclusion, networking isn't just about selling your services; it's about building genuine connections. By focusing on making others feel valued, using digital tools to streamline connections, and consistently expanding your network, you can successfully elevate your visibility as a female founder. Remember, the most powerful connections often begin with a smile, a ‘hello’, a heartfelt message and just being you. So show up as you and you just never know what it might lead to.