How Consistent Social Media Posting Can Help Grow Your Female-Owned Business
In today's digital age, social media has become an integral part of building and expanding any brand's presence. For female founders of small businesses or for female entrepreneurs, social media offers a powerful platform to connect with your target audience and showcase your unique offerings. But what's the secret to unlocking the full potential of social media? It's simple: posting consistently. At Your AJency, a global marketing strategist dedicated to helping female founders increase the visibility of their businesses, we recently conducted a 30-day challenge that produced remarkable results. In this blog post, we'll dive into the significance of posting consistently on social media and share insights from our challenge.
The Power of Consistency for female-owned businesses
Consistency is the cornerstone of a successful social media strategy. It builds trust, maintains engagement, and ensures that your brand remains top-of-mind among your audience. The Your AJency 30-day visibility challenge focused on encouraging female founders to show up consistently on social media, and the results were nothing short of inspiring.
Before the challenge, 70% of the 21 participants were showing up inconsistently, often plagued by common barriers such as the fear of judgment, lack of content ideas, and the ever-elusive "lack of time." By the end of the challenge, a whopping 75% of these participants were consistently posting 3-5 times a week. This shift in behaviour is a testament to the transformative power of consistent posting.
Increased Confidence and Enjoyment
One of the most striking takeaways from our challenge was the boost in confidence experienced by the participants. 100% of the participants reported feeling more confident in showing up on social media and they even started to enjoy the process. Overcoming the initial hurdles of self-doubt and insecurity is a significant step towards building a strong online presence. When you show up enjoying yourself, your audience will notice, and they’ll want to join you for the journey.
Overcoming Common Barriers
While consistency is key, it's essential to address the common barriers that hold many female founders back from showing up on social media. Prior to the challenge, the survey revealed that these barriers included the fear of judgment, lack of content ideas, and the perceived shortage of time. During the challenge, we provided guidance, support, and creative content ideas to help participants overcome these hurdles. Whilst everyone would love to have more time, with our easy-to-implement visibility-building strategies our participants felt like they could make meaningful changes to their posting schedule.
Testimonials Speak Volumes
The success and satisfaction of our participants speak volumes about the effectiveness of the visibility challenge. An incredible 100% of them would recommend this challenge to others. The transformation they experienced in their social media presence and the growth in their businesses have been truly remarkable.
Here are a few testimonials from the challenge participants that illustrate the impact of consistent posting on social media:
"I've loved being part of the visibility challenge! It was great to feel part of a group, and Anna made me feel like my questions were worthy however small or insignificant I thought they were! Anna is always encouraging and positive, it's been an absolute pleasure! Thanks Anna! Invisibility to visibility - I'll take that, thank you."
"Thanks Anna for a really helpful guide on how to be more effective on social media. It's very hard sometimes to remain objective about your own content, and this helped with that. I now have a much better understanding of the various tools I can employ, and the mystery surrounding successful accounts has been revealed. Thanks again! I shall miss the daily inspiration."
"Thank you Anna, for showing me how many ways I can engage with my audience. My reach has grown since I started the challenge, and increased follower engagement has led to new client enquiries and connections. Just brilliant! I have saved your posts and emails to continue with your fab advice."
"This has to be the best money I've spent on my business. Having started off being fearful of showing up, I decided to embrace it and stepped so far out of my comfort zone that I never thought possible. The rewards have been amazing and so empowering, I wouldn't hesitate to recommend Anna and her visibility challenge."
Taking the Next Step
Do you feel like you’re stuck with your business and don’t know how to get your business in front of more people online? You can start your journey to increased visibility right now. Sign up to the Your AJency newsletter to receive your free easy-to-implement visibility prompts that will help you overcome content block and spark creativity. These prompts are a valuable resource to keep you engaged and consistent on social media.
And the good news doesn't end here. In 2024, we will be running the visibility challenge again, and you can sign up for the waitlist today. By participating in the challenge, you'll gain valuable insights, connect with like-minded female entrepreneurs, and experience the transformation in your social media presence.
So, don't let fear or time constraints hold you back. Embrace the power of consistent social media posting, and watch your audience, reach, and potential clients grow. Join us on the journey of transformation, and together, let's bring your brand to more customers and the recognition it deserves. Download your free visibility prompts today and get ready for the 2024 challenge – your path to greater visibility starts now!