Tanja Pleis Photography
Transforming Tanja's Business & Taking Her Global
When Tanja (known at the time as *Lens to Heart*) first approached Your AJency in 2022, she was ready to give up on social media altogether. Inconsistent posting and a reluctance to show her face online had left her feeling disconnected from her brand. But Tanja had a unique talent and an inspiring mission—she just needed a team to help her reimagine how she showed up in the world.
Together, we embarked on a journey to transform her brand from family photography to female empowerment photography, aligning her online presence with her powerful vision. Through a complete rebrand—including a name change to *Tanja Pleis Photography*—we were able to craft a brand that was a true reflection of her stunning work. With the support of our network of experts, we elevated her brand to match the caliber of her work, helping her connect authentically with her audience.
The results speak volumes:
Increased Reach: Tanja’s social media following skyrocketed, growing by over 40,000 followers in the first year alone, and it continues to grow. Her confidence in delivering meaningful, engaging content has grown exponentially.
Authentic Content: She now shares stories of encouragement, educational posing reels (which have been game-changing), and empowering content that resonates deeply with women. Her account has become a safe space for women to feel inspired and celebrated.
Building Community: With an engaged audience on Instagram and an active Facebook group, Tanja has built a loyal, supportive community. She hosted her first two in-person events this year, allowing her to share the inspiring stories of her clients and encourage more women to invest in themselves.
Expansion & New Markets: In the last six months, Tanja’s business has expanded beyond Chicago, reaching a European audience as she grows her client base in Germany, where she now resides. Your Ajency has been instrumental in this international expansion, coordinating her first UK shoots and supporting her growth across borders.
In Tanja’s words
"Her support goes far beyond social media—she’s connected me with industry experts, other female founders, and initiated collaborations that opened doors not only in Chicago but also new markets abroad. The impact Anna has had on the visibility of Tanja Pleis Photography has been tremendous. This year, she’s been instrumental in helping me take my business global.
What truly sets Anna apart is her dedication—she doesn’t just work for your business, she becomes part of it, treating it with the same passion as if it were her own. Anna is your biggest cheerleader, always building your confidence to step out of your comfort zone and driving your vision forward. I can’t recommend Anna enough!"
This transformation has been more than just a business evolution; it’s been about helping Tanja find her voice, her confidence, and her community.
If you're looking for someone who will help you bring your brand to life and grow it with heart, Your AJency is here to help you make it happen.