How an FAQ page on your website can help new clients find you
By now you may know that at Your AJency, we are passionate about helping female founders raise their visibility and get their business seen by the right people. One often overlooked yet incredibly powerful tool in achieving this goal is the FAQ (Frequently Asked Questions) page on your website. Coupled with strategic use of pinned posts on social media platforms like Instagram, these elements can boost your SEO and visibility, ultimately leading to increased client inquiries and conversions. So read on to find out why you need to have an FAQ page on your website, how it can help drive new clients, and what you should include to maximise its potential!
…and if you’d like more help, read to the bottom for our exclusive FREE masterplan template where you can plan all your FAQs, keywords, collaborations and more! Get in touch to find out more!
why should I include an FAQ Page on My Website?
1. It will Enhance a customer’s Experience:
An FAQ page is such a valuable resource for your website visitors. Good FAQ pages will provide clients or customers with quick and concise answers to common queries. By addressing potential concerns or uncertainties upfront, you streamline the browsing experience and instil confidence in your brand.
2. Building Trust and Credibility:
Having a comprehensive FAQ page can also highlight your expertise and commitment to customer satisfaction. When potential customers see that you have already anticipated their questions, and more importantly that you have provided clear answers, they are more likely to trust your brand and consider doing business with you. An FAQ page is also the perfect place to address any misconceptions about your brand or business too!
3. SEO Benefits:
We know how important SEO is in increasing the chances your business will be found on the internet. From an SEO standpoint, an FAQ page can be a goldmine for targeted keywords and long-tail phrases related to your industry or niche. By incorporating relevant keywords naturally into your answers, you improve your website's visibility in search engine results pages (SERPs) and attract organic traffic. For more top tips on SEO from expert Diary of an SEO, read our blog here.
So what should I include in an FAQ page for my business?
1. Identify Common Questions:
Start by making a list of frequently asked questions that you already receive from clients or potential clients. Whether it’s through social media comments, email inquiries or even the clients you’re already working with, think about what people ask you most. Consider aspects such as your products/services, pricing, process, policies, and anything else relevant to your business.
2. Provide Clear and Concise Answers:
This is super important! It’s all very well and good asking the question, but a good answer is essential to a successful FAQ page. Ensure that your responses are easy to understand and directly address the question at hand. Use plain language and avoid industry jargon to make your FAQ accessible to a wider audience.
3. Organise and Format Effectively:
Organise your FAQ page into categories or sections to help users navigate more efficiently. Use bullet points or numbered lists to break up the content and improve readability. Lots of website builders also have an “accordion function” so that you can click to reveal the answer if you prefer to not have long reams of text aesthetically.
4. Update Regularly:
As your business naturally evolves over time and new questions arise, keep your FAQ page up to date with accurate information. Periodically review and refine your content to ensure its relevance and effectiveness. Use our masterplan template to keep track of your most asked questions so you know what to include on your FAQ page. Keep reading to find out how you can get our business masterplan that we use with our clients for FREE.
how pinned posts can act as your faq
If you’re anything like us, you’ll be spending a lot of your time trying to grow your business via social media. This is where pinned posts can also serve as your FAQ section, and particularly if you’re on Instagram, it is a really good idea to make sure you’re maximising the use of this function! So what should you use as your pinned posts on Instagram?
1. Introduction and Overview:
Your first pinned post should always be an brief intro to you and your business. As we have said time and time again, people want to buy from people and so showing up consistently online is one of the best ways to grow your community and potential client list. Make the first pinned post a reel or carousel on getting to know you - it could be an infographic or you could include the information in the caption.
2. Highlight How to Work With You:
Once you’ve introduced your business, use your second pinned post to outline how potential clients can work with you and any specific steps or requirements involved. This should preemptively address any questions about your services and encourage potential customers or clients to take the next steps towards using your services. You don’t have to include all of your services or products here but choose your most popular, and most importantly, include how to get in touch!
3. Showcase your work:
The last pinned post is a bit more industry-specific. You could choose to pin a viral reel, or perhaps a recent collaboration that showcases an extra angle to your business. If you’ve been featured in the press or appeared at an event, this is also the perfect spot to highlight your experience and position yourself as an expert in your industry. Equally, you could use this space to pin a post of client feedback or client transformations/wins.
The three pinned posts should act as a clear window into your business, just as a website acts as your digital shopfront. Read more about the importance of a good website for your business here on the Your AJency blog.
Having a strong online presence is essential for the success of any female-owned business and by adding an informative, well-organised FAQ page on your website, you can help boost your brand visibility, build trust with potential clients, and ultimately drive business growth.
We know that as female founders, time spent doing this part of your business can be hard to come by which is why we created our ULTIMATE business masterplan template. By downloading it, you’ll have access to the actual document we use with our clients and the perfect place to plan for the rest of the year so you have your most profitable year yet.
Ready to catapult your business to new levels?
