Are you a small business owner seeking to enhance your business and brand visibility but feeling camera-shy or overwhelmed by solo videos? Podcasts might just be the golden ticket you've been searching for. In today's digital landscape, being a guest on a podcast offers a unique opportunity to amplify your presence and expertise. Here's why diving into this platform could be the perfect fit for you.

Embracing Authenticity: Your Story, Your Brand

One of the inherent advantages of appearing on a podcast is the space it creates for authentic storytelling. Unlike the pressure of facing a camera alone, engaging in a conversation with a host enables you to comfortably be yourself and genuinely represent your brand and your story. This authenticity will really resonate with an audience and builds a stronger connection between you and potential customers.

Ease and Expertise: Showcasing Your Strengths

One of the things we hear most at Your AJency is how it can be unnerving to show up and talk directly to the camera when there is seemingly no-one listening. This is where podcasts are brilliant! Expressing yourself in conversation often feels more natural than facing a camera. Podcasts offer a relaxed and conversational setting, making it easier for you to showcase your expertise, share insights, and discuss topics relevant to your field. It's a platform where your knowledge and experiences can shine without the added pressure of a formal presentation.

Credibility Boost: Leveraging Collaborations

What’s more, collaborating with podcast hosts provides an instant credibility boost to your brand. The host's endorsement and the platform's established audience can significantly enhance your reputation and authority in your industry. This endorsement speaks volumes to potential customers who are listening, fostering trust and credibility.

Read on to find out how to know which podcasts are a good fit for you and your business!

Podcasts are still growing!

The podcast industry has experienced exponential growth in recent years, with listenership continually on the rise. Statistics reveal a significant increase in both the number of podcasts available and the audience engaging with them. Diversifying your visibility across various mediums, like podcasts, means you’re not putting all your eggs in one basket when it comes to your marketing strategy and helps mitigate the risk of relying solely on one platform for brand exposure.

how to pitch to be on a podcast

I’ve appeared on a few podcasts now, most recently The Money Mavens podcast. That means I know how podcasts can hugely benefit you as a business owner, but also how inviting industry experts can prove beneficial to podcasts’ growth as well! Here’s my top tips for how to pitch to be on a podcast.

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Your Gateway to Podcast Opportunities

How do you know which podcast to try and appear on?

Identify hosts and podcasts aligned with your values and audience - it’s crucial.
Ask yourself what you enjoy listening to and why you enjoy listening to it, think about what your ideal client enjoys listening to - is there a crossover?
Focus on shared interests or values to establish genuine connections when pitching to them.

How do I pitch to be on a podcast?

Propose specific topic ideas that showcase your expertise and resonate with the podcast's audience.
Demonstrate how your content will add value and complement the podcast's theme. Emphasize what you can offer to enrich the listeners' experience and contribute meaningfully to the conversation.
Tailor your pitch to highlight the value you can bring to the host and their audience rather than focusing solely on self-promotion. Keep it concise, emphasizing key commonalities.
In your pitch, provide a brief but impactful bio that introduces yourself, emphasising your experience and expertise in your field. Highlight any notable achievements or experiences related to your business that make you a compelling guest.

Which podcasts should I listen to as a business owner?

As a female entrepreneur, podcasts can be a great source of information and inspiration! Some of my favourites include:

Holly Tucker's Conversations of Inspiration
Stephen Bartlett’s Diary of a CEO

If you’re thinking of starting your own podcast, watch this incredible masterclass from the marketing genius behind “Diary of a CEO.

These platforms not only share captivating stories but also offer insights and tips on business growth and brand promotion.

Being a guest on a podcast is an exceptional way for female business owners to increase visibility. It's a platform that values authenticity, expertise, and genuine connections. By strategically pitching and sharing your story on relevant podcasts, you can amplify your brand, reach new audiences, and establish yourself as an authority in your field.

Are you thinking of pitching to a podcast and need help refining why you’d be a great guest? Get in touch with me to see how I help other small business owners just like you.