10 Essential Tools for Female Founders to Boost SEO Performance
Last week we dipped our toes into the ocean of SEO information when we gave you simple SEO tricks that all female founders need to know. This week we are so excited to welcome industry expert Kira, the founder of Diary of an SEO, to the Your AJency blog. She shares with us essential SEO tools that she uses when working with clients and explains how you can use them on a daily basis when managing your own small business too!
10 Essential Tools for Female Founders to Boost SEO Performance
By Kira Khoroshilova, Diary Of An SEO
SEO requires a lot of time, effort, and patience, usually with the help of an external specialist. However, we sometimes find that there is a limited budget, or the urge to do SEO yourself, and this is perfectly fine! In this blog, you will find some easy SEO techniques and tools to start building a strong foundation in Google search results.
SEO SERP Simulator
Pixels all the way, metadata is no longer measured in characters!
Gone are the days of measuring meta titles and descriptions in characters. The length of your title tag and descriptions are now measured in pixels, so you need a few free tools to go and check what you’ve got to change.
Check out SEO SERP Simulator
This is one of my favourite tools, and the best part, it's free! You can input the metadata that you want to try out, and it will tell you if it's too short, or too long, and even show you how it will look on Google search results when it's live.
Metadata is SEO 101 and can help you climb up the search results page for your target products or services.
SEO META IN 1 CLICK
Don’t forget the heading structures!
Google doesn’t see your beautiful website the way we do - it can’t see the pretty pictures and fonts that you’ve carefully picked out. All Google can see is code, this is why you need to make life as easy as possible for Google and help it understand what each page on your website is about.
Headings help Google understand your content, so don’t overlook this step when posting a new page or piece of content. I know that most people already know about heading structures and how important they are, but do you know how to check it?
Check out SEO META in 1 CLICK
This tool is such a great quick way to check that the changes you have made are live on the site and visible to Google, and saves you from having to plow through lines of code to check that everything is correct!
Google Analytics 4
GA is a fundamental tool for tracking website traffic, user behaviour, and performance metrics. With some greatly robust reporting features, Google Analytics provides great insights into website performance, keyword effectiveness, and audience demographics, enabling agencies to refine their SEO strategies based on data-driven analysis.
If you don’t yet have access to your GA4, you must start using it ASAP to understand your customer data and tailor your marketing strategy accordingly.
Check out Google Analytics 4
Google Search Console
This is another essential tool from Google, offering detailed information about a website’s visibility in Google Search results. You can monitor your website’s indexing status, identify crawl errors, and optimise website content for better search engine rankings using this free tool from Google.
Check out Google Search Console
Mangools
Mangools is a suite of SEO tools designed to assist in various aspects of SEO, including keyword research, rank tracking, backlink analysis, and competitor analysis. Within Mangools, their keyword research tool, called "KWFinder," stands out as a powerful solution for discovering valuable keywords to target in your SEO strategy.
Check out Mangools
RankMath SEO for WordPress
Rank Math SEO is a WordPress plugin that offers a range of features to help optimise websites for search engines. Some of the benefits of using Rank Math SEO include a holistic, all-in-one SEO solution for beginners, with a super user-friendly interface and endless capabilities. With Rank Math, you can add your meta titles and descriptions, tag your images, monitor any broken links, and even generate your sitemaps for you. It is also easily integrated with Search Console (analytics tool) so you can have the best overview of your website’s data.
Check out Rank Math
SiteBulb
Sitebulb is a tool that is becoming increasingly popular in 2024 and is one that I use myself. It is a desktop-based website crawler and SEO auditing tool designed to provide insights into the technical SEO aspects of a website. Some of my favorite features of this tool include:
Fast website crawling
Detailed error reports
Overall website health
SEO errors
Security Errors
Data visualisation feature
Side-by-side report comparison
Sitebulb is what all other technical analysis tools want to be; it allows you to compare historical data in a way that is easy to understand, and keeps all historical data so you never have to look for your audits again. This tool is something you should have in your arsenal if you want to ensure that your website is healthy and has achieved its full potential.
Check out Sitebulb
AlsoAsked
AlsoAsked is a great tool for content SEO. It is a platform where all PAA (people also ask) results are scraped across billions of web results, giving you content ideas based around what people are actually searching for. This tool is absolutely brilliant and is used by most SEOs across the country to understand the behaviour of search, and create content that is truly impactful.
Check out AlsoAsked
Google PageSpeed Insights
Google PageSpeed Insights is a free tool provided by Google that analyses the performance of web pages on both mobile and desktop devices. It provides insights and recommendations to help website owners improve their page speed, user experience, and ultimately, search engine rankings. The best part about this tool is that it gives you a very clear overview of your core web vitals, the cornerstone of technical SEO, and even offers ways to fix it – so you can send the report off to your developer.
Check out PageSpeed Insights
SEOquake
SEOquake is a popular browser extension for Google Chrome that provides various SEO metrics and insights directly within the browser.
Here are some key features of SEOquake:
SEO Metrics: SEOquake displays key SEO metrics for any webpage you visit, including Google PageRank, Alexa Rank, number of indexed pages, domain age, and more.
On-Page SEO Analysis: SEOquake offers on-page SEO analysis, highlighting important elements such as meta tags (title, description, keywords), headings, internal and external links, and keyword density.
SERP Overlay: When performing a search engine query, SEOquake overlays search engine results pages (SERPs) with additional data, including SEO metrics for each result. Users can see information such as domain authority, backlink count, and social media shares directly within the search results.
SEOquake is such a versatile and powerful tool for analysing and optimising web pages for search engines. It was created for ease of use and efficiency, and that is exactly what it delivers.
Check out SEOQuake
BONUS SEO TOOL!
ZeroGPT
ZeroGPT is a relatively new tool designed to check if content has been created using AI-powered algorithms. With the rapid rise of AI-generated content, it's crucial to ensure authenticity and originality. While using AI to generate content is common, it's essential to avoid mass-produced content and strive for uniqueness. ZeroGPT helps you assess the level of AI involvement in your content creation process and ensures compliance with Google's guidelines. Remember, while AI tools can be helpful, it's always best to prioritise writing fully unique content. If you decide to leverage AI assistance, use ZeroGPT to verify your content before publishing it on your site.
Check out ZeroGPT
The above SEO tools are my absolute favourites, and I use them almost every single day. I highly recommend them to everyone. While there are many other similar tools available, it's essential to explore and find the ones that work best for you!
Kira is an international SEO specialist and the Founder of Diary Of An SEO, an up-and-coming SEO consultancy based in the UK. Her journey in SEO began in Giza, Egypt, during a volunteering trip and has since blossomed into a lifelong career.
Before establishing her own consultancy, Kira was the Head of SEO at one of the UK's leading organic search agencies. During her tenure, she collaborated with many esteemed global entities in the financial and legal sector.
Presently, Kira represents an array of luxury automotive brands, international wellness establishments, and renewable energy corporations. She loves sharing invaluable SEO insights with others, viewing it as a cornerstone of her industry. Her dedication lies in spreading awareness about the pivotal role SEO plays in driving the success of businesses worldwide
