Why 'Connection' Is My Word of the Year and How It Can Help Your Business Grow

As another transformative year comes to a close, I think it might have been my favourite year to date! I found myself reflecting on what the most important thing for me was and also what made things happen, getting me closer to doing more of what I love. Now I’m not saying last year was perfect - did I feel overwhelmed? At times completely out of my comfort zone? ABSOLUTELY. But it also felt like lots of things fell into place last year for me and Your AJency. And over the course of the year, a single word stood out…

CONNECTION.

So this year, I thought I need to embrace even more of it.

I’m not a person who normally has a word of the year. I have my goals in my head generally but this year, I have done more planning with intention and it feels really good.

how do you choose a word of the year?

Reflecting on my brand's evolution in collaboration with Culpepper & Co’s Tash and Helen brought clarity. 'Connection' wasn't just a theme; it was the heartbeat, and it resonated in every role I play—woman, mum, wife, friend, and business owner.

In conversations about the future vision of my business, 'Connection' emerged as a beacon, gaining even more significance for me and Your AJency. The profound belief that the most meaningful connections are fostered in real-life experiences or within an engaged online community grew stronger and so connection became a clear choice for my word for 2024.

Throughout the past year, I immersed myself in around 50 events, including co-working days, networking groups and in-person events. I think this is the reason I saw a real shift. The impact of these connections prompted a brand refresh, and have emphasised my commitment to doing more in real life to support my community.

So this week, I wanted to use the Your AJency blog to say Happy New Year, and to remind you all that it’s alright if you haven't got it all figured out yet or a word for the year! If you want to connect, you know where I am. I would love to learn more and help you work out where you want your business to go.

I also wanted to celebrate the start of the new year by launching a brand new offer:

Introducing 'Eyes on You' — your 1:1 Strategic Visibility Day

For the action-takers and dreamers seeking a transformative 2024, this new 1:1 day is designed for you. 'Eyes on You' is all about building a strategy to help you boost sales, increase visibility, and position yourself in front of the right audience.

Here's what you can expect:

✨ Gain clarity on the actions you need to take.

✨ Unlock a treasure trove of content ideas and prompts.

✨ Walk away with an easy-to-follow plan for both online and offline visibility.

If you found joy in my visibility challenge or perhaps you want something that goes a little deeper in 2024, 'Eyes on You' is set to be a game-changer, brimming with fun and dedicated time to work ON your business, not just IN it.

Ready for a year of profound connections and unprecedented growth?

Let's make 2024 the year of 'Connection’ - get in touch today.

Thank you to each and every one of you who connected with me. It's been a pleasure to get to know you and I look forward to doing even more with many of you this year. Wishing everyone a wonderful 2024 whatever you are seeking. May you do more of what you love and make each day special!

Anna x