Why “Less Is More” Could Transform Your Business in 2025
Building trust is one of my core values as a business owner. It’s essential not only for my clients to trust me but also for me to work with people who share the same values. That’s why I’ve launched TRUTH Talks—a new blog series where I’ll share honest reflections on my journey as a business owner. Some lessons come from successes, others from missteps, but all offer valuable insights.
In this first edition, I’ll dive into my Visibility Challenge—a program that delivered great value to participants but didn’t quite meet my financial expectations. What went wrong? I learned a critical lesson: it wasn’t so much about giving more but about delivering the right content in the right way. Here’s what I discovered and how it’s shaping my approach in 2025.
What I Learned from the Your AJency Visibility Challenge
When I launched my Visibility Challenge for £150, I wanted to pack it with as much value as possible. I knew from conversations with clients that there were areas they struggled with, things that weren’t part of the original offer, that I wanted to add to the challenge. So, I just kept adding more:
Five live expert sessions instead of three.
Actionable prompts for 30 days, loaded with examples and bonus tips.
More content, more features, more of everything.
I assumed this was what people wanted. The result? Well, it worked— but only sort of.
After each round of my Visibility Challenge, I asked participants for feedback. My questions focused on what they liked about the challenge, such as “What did you enjoy most?” or “Would you recommend this to someone else?”
And the feedback was overwhelmingly positive…
"Anna’s knowledge and ideas are second to none, and her enthusiasm is infectious! It'll be one of the best things you can do for yourself & your business. Run, don’t walk, to sign up!"
"The results from me doing only half of the 30-day challenge were game-changing!"
"Yes—for the prompts and the way of thinking about marketing."
It seemed like a win, right?
But when I started to dig deeper and asked for more specific feedback, what I found surprised me:
100% of participants said they’d prefer a 14-day challenge over 30 days.
100% said they wouldn’t miss the live expert sessions if they were instead pre-recorded and available to watch at their own pace.
The Lesson: Why Less Can Be More
Sometimes doing less doesn’t mean offering less value—it means creating more impact.
That’s why for 2025 my Visibility Challenge is coming back with the same incredible content, but it’s going to be more streamlined, more actionable, and—most importantly—more achievable. The price is going back to £99 because I also want to make it accessible, impactful, and, most of all, doable.
Because here’s the truth: It’s not just about providing value. It’s about delivering value in a way that resonates and actually helps people move forward.
As business owners, we often fall into the trap of thinking we need to give everything to prove our worth. We pack our offers with every ounce of knowledge we have, thinking the more we give, the more value our audience will see.
But here’s the thing: More isn’t always better. In fact, it can be overwhelming, confusing, and counterproductive.
The thing that makes you exceptional at what you do is your knowledge, experience, and expertise. That means you’re often a step ahead of your ideal client. I know I’ve often thought, “I want all the results for my clients right away,” but everyone works at different paces. Clients aren’t always starting at the same starting point in their knowledge base and you have to meet them where they are.
Whilst your clients may find you online when they are feeling most frustrated, lacking in confidence and overwhelmed, you have already discovered the real solution to their problems. You’re itching to help them get to where they want to be.
And that’s the problem.
First concentrate on your content—content packed with value and knowledge—isn’t always catching the attention of the people you want to see it.
You’re solving problems they don’t even know they have YET. You need to write putting yourself in their shoes - they are talented at what they do, but they may not understand the real nitty gritty of visibility and getting their business seen by the right people.
The Disconnect Between You and Your Audience
Here’s a couple of examples highlighting what I mean:
They think: their website isn’t pretty. They need new photos and a brand refresh.
But the real problem is: their branding doesn’t communicate their worth, it isn't aligned to the exceptional service and knowledge they are offering - the brand voice isn't right or their messaging is off.
They think: the algorithm hates them
But the real problem is: they don’t have a clear point of view (POV). They are sending out mixed messages because when they’ve talked about their real POV, it didn't get the traction and engagement they had hoped for.
When you try to solve the deeper, underlying issues without addressing the surface-level pain points first, your message misses the mark.
How to Bridge the Gap Between Their Current Challenges and the Breakthroughs You Provide
If you start solving the very present problems your audience has right now, things will shift quickly. Meet them where they are, speak to the frustrations they’re feeling today, and then guide them to the deeper solutions you know will help them.
Before you hit post or write your next proposal or launch an offer, ask yourself these three questions:
Have I really understood their current pain point? - remember surface level
Am I putting myself in their shoes? You have to ignore what you know for a minute.
Does this clearly showcase my understanding of where they are right now?
If you can answer these questions with a big YES then you can start connecting with potential clients at a whole new level. This in turn will resonate, and inspire action.
Why Feedback Matters
This is exactly what I learned from my Visibility Challenge. I’ve always been someone who values feedback, but I realised I wasn’t asking the right questions.
After every round of the challenge, I sent out over 50 feedback forms. But the questions I asked were more focused on marketing—things like, "What did you enjoy the most?" or "Would you recommend this to someone else?"
Not a single person mentioned overwhelm.
It wasn’t until I asked direct questions—"Would a 14-day challenge feel less overwhelming than 30 days?" and "Would you miss live sessions if they were pre-recorded?"—that I uncovered the real insights.
Feedback is everything. But it’s not just about asking for it—it’s about asking the right questions.
Final Thoughts
Today I am excited to open booking for my new look Visibility Challenge starting on 20th January. I feel more aligned than ever with my "less is more" philosophy. Yes, it’s about doing less, but it’s about doing it better. It’s about creating offers that are simple, impactful, and achievable. And it’s about trusting that focus and clarity will always beat overwhelm.
I would love for you to join me, so by the time we hit February you are clearer on your messaging.
Get your weekly espresso-sized dose of inspiration delivered straight to your inbox, along with little nudges to keep working on your business.
Pep Talk is a weekly newsletter that promises actionable, practical tips alongside free business resources from both me and other female founders who are on the same journey as you. Sound good?
