The Ultimate Guide to Taking Time Off When You’re a Small Business Owner
Before you head off for some well-deserved festive fun, let’s plan how we can stay visible and plan a little in advance. But here's the catch – this advice isn't just for the holidays; it's a strategy for anytime you want to take time out. The beauty of running your own business is the flexibility it offers, allowing you to recharge when needed without disappearing from your audience. While everyone has different comfort levels regarding how much they share during their downtime, offering sneak peeks into your festive activities can be invaluable for building connections. Plus, you might even make sales while enjoying your Christmas lunch this year!
Here are some actionable tips so that you can take time off this Christmas, even if you’re a small business owner:
Create a Content Calendar NOW:
Plan a content calendar covering the period you'll be away. It might involve lighter posting than usual, but having some content pop up is better than radio silence. Tools like Planoly, Hootsuite, or Plann That are excellent for automating social media posts. Ideally, there's still engagement happening during your time away. Did you know with the right setup, you can even automate responses?
Leverage Automation Tools:
(This isn't my strength but it really can be game changing)
Use automation tools to maintain your online presence. Schedule emails, automate social media posts, and set up automated responses for inquiries. Tools like saved Instagram responses work wonders. This ensures your audience continues to receive valuable content, even while you're sipping cocktails by the fireplace. The one that I think is amazing but I am yet to use it personally is Manychats.
Use Out-of-Office Messages Strategically:
Craft an engaging out-of-office message that not only informs people of your absence but also invites them to connect in other ways. Include links to your social media profiles or suggest signing up for your newsletter for updates. Strategic out-of-office messages can significantly benefit your business, guiding people on what to do in your absence.
I’m trying out the template from Two Lauras. It’s £7 and a tried-and-tested template! If you’re going to set up an out-office, be sure to include the following:
Be clear about your response times so they know when to expect a reply.
Give people a way to take the next step to working with you. For instance, I’ve set mine up with links so people can book a discovery call or a power hour with me easily even when I’m not in the office!
Share a link to other services, where people can buy immediately or join a waiting list. For example a power hour, downloads, free guides etc
Include answers to your most frequently asked questions. This way, someone gets an immediate answer without needing to wait! Your FAQs should be answered in blogs on your website so that you can drive traffic to your site. This year I plan to create a hidden page on my website answering the most commonly asked questions with the hope that once they’re done, they can then have a look around my website and book a service - well that’s the plan at least!
Got a great lead magnet? Add that to get people onto your list! I have created 3 lead magnets this year, but depending on what you are focusing on sales wise will help you decide what to create and market. For me, it’s my visibility workbook - here’s the link in case you missed it. But if you want to download the rest, let me know.
Share Behind-the-Scenes:
Bring your audience along for the festive journey by sharing behind-the-scenes glimpses of your holiday preparations, celebrations, or any special projects. This personal touch keeps your brand human and relatable.
Repurpose Content:
Don't hesitate to repurpose existing content. Share popular blog posts, revisit successful social media campaigns, or turn past videos into engaging reels. This keeps your visibility intact and reminds your audience of the value you consistently provide.
Schedule Engaging Posts:
Plan posts that encourage interaction. Ask questions, run polls, or share engaging content that prompts your audience to comment and share. This helps maintain an active online community even when you're not actively participating.
Set Clear Expectations:
If you're taking a break, communicate it transparently. Set clear expectations about your availability during this time. Inform your audience about any delays in responses and reassure them that you'll be back soon. This honesty fosters trust and understanding.
Remember, taking a break is not only healthy for you but also allows your audience to appreciate and anticipate your return. By planning ahead and maintaining a thoughtful online presence, you can enjoy the holiday season without compromising your visibility. After all, 'tis the season for festive fun, relaxation (unless you're hosting or a parent), and a bit of strategic visibility magic that might even help you make sales while you're off.
Have you tried any of these? Got any other suggestions? Share your thoughts below!
